Staging to sell

5 Options for Staging Your Home

 Brendan DeSimone | Zillow Blog | June 28, 2013 | link

Unstaged room

An unstaged home often leaves too much to the imagination, making it harder for potential buyers to imagine themselves living there.

For many sellers, the word “staging” conjures images of an out-of-reach home in an upscale design catalogue with a giant price tag. The assumption is they can’t afford staging, or their homes don’t need it. Many sellers believe their homes already show well, they have nice furniture, and they’ve carefully chosen their paint colors — all of which will help sell their homes.

The reality is, most sellers would benefit from at least some level of staging. And staging doesn’t have to involve a high-end designer who takes over your home, removes all your stuff and completely transforms it. There are many ways to stage a home. It can be as simple as a one-time, slight design and furniture placement consultation, or it can involve a complete renovation of your home in anticipation of your sale.

Don’t be turned off immediately if your agent suggests staging. The goal is to turn your home into a marketable “product,” and just a little bit of work can go a long way. Here are five options for staging that sellers should consider before listing their home for sale.

1. A one-time consultation

Most home stagers are actually designers. They know what looks good, what sells and how to best showcase a home. Your home may need a good paint job, could use some new carpet or might even need some landscaping or help with curb appeal. A designer can offer advice about your current home and suggest paint colors, types of carpets, new light fixtures and all kinds of feedback to help you get your home ready for sale.

Think a designer will cost a fortune? Think again. A designer can come in and charge by the hour (as little as $75/hour and up to $200/hour, depending on your location) and consult with you on colors, fixtures and finishes. This can be one of the best few hundred dollars a seller spends prior to listing.

2. Partial staging

Partial staging is exactly what it sounds like. You may have some outdated furniture or lack good art for your walls. A stager/designer can come in and just do a little bit of work. Maybe you use one bedroom as an office. The stager can bring in a day bed and small dresser to help show this room as an office or a bedroom. You may want to get rid of your oversized sectional sofa and have a stager bring in something smaller to give the appearance of a bigger family room. Have some rooms that seem bare, cold or sterile? A stager can bring in carpets or throw pillows to give any room some life. Read more…

Author: kimhuntkw

We specialize in Real Estate in the Pleasanton, Dublin and Livermore areas of the East Bay in California

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