Men are from Mars, women are from Venus — and that couldn’t be more true when it comes to home buying. According to Prudential Real Estate’s third-quarter Consumer Outlook Survey, men and women are quite different when it comes to what they value most about home ownership and the process of buying and selling.
Women enjoy the home search more than men, with 87 percent of women versus 77 percent of men saying they like looking at homes, the survey finds. More women associate home ownership with “pride,” “accomplishment,” or “independence,” while men tend to associate it with “control over living space” and “more space for my family.”
“As the real estate market strengthens and household formation grows, men and women approach the buying-selling process from different angles,” says Earl Lee, president of Prudential Real Estate. “What’s most interesting is the dynamic that exists among couples and the role that agents play in balancing couples’ real estate objectives.”